I have now been asked by my friends over at the star wars roleplaying board to look at improving their SEO. The site should rank well, it has lots of content, and is a ten year old domain, but it doesn't rank because basically nobody has ever made any effort to make it rank.
It's a place where like-minded people get together to write collaborative star wars fanfic - so maybe everyone is too focused on their writing to think about it?
The trouble is - for this to be fun, it really needs mroe characters, and more players!
What's the moral of this story? The moral is - you have to do SEO, or get someone else to do SEO for you - because googles ideal reality of naturally relevant listings coming to the top simply doesn't work. If you build a site, fill it with great relevant content - it might never get ranked unless you actually put some effort into making it rank!
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